I WRITE COPY THAT CONVERTS

Because I’ve Spent 30 Years Testing What Actually Works.

• Major consumer brands to mom-and-pop stores.
• Sports networks to local healthcare practices.
• B2B tech launches to Main Street retailers.
• I’ve written it. Tested it. Tracked the ROI.
• Most copywriters learn from courses.
• I learned by spending millions of dollars in real markets—and documenting every result.

The Numbers Tell the Story

$7,000,000 generated from one film I created, wrote, and produced
$720,000 annual revenue from one lead form
$330,000 additional monthly revenue from the integrated campaign I wrote
39% response rate on direct mail campaign (industry average: 1–5%)
3,500% ROI on content marketing campaign
2000% viewership growth from 300 episodes I produced
156,000 responses from one integrated marketing campaign
These aren’t projections. These are documented results from the copy I wrote.

Multi-Channel Copywriter. Every Format. Every Audience.
I don’t specialize in one format—I write whatever your business needs to grow.

Direct Response
Sales letters • Email sequences • Landing pages • Lead generation forms • VSLs • SMS campaigns • Conversion-optimized forms
Advertising
TV commercials (200+ produced) • Radio spots • Billboard copy • Social media ads • Digital display ads • Print ads
Digital & Content
Website copy • Service pages • Blog posts (150+ published) • Email newsletters • Automated nurture sequences
Video & Multimedia
Video scripts (300+ daily segments) • Documentary films • Promotional videos • Webinar scripts • Podcast content
Brand & Messaging
Taglines • Positioning statements • Brand voice guidelines • Value propositions • Messaging frameworks
Executive Communications
Speeches • Presentations • Thought leadership content • Books

Where My Copy Has Driven Results

Healthcare — Addiction treatment centers, pediatric orthotics, prosthetics, dental practices, cranial helmet therapy
Automotive — Car dealerships driving 275% sales increases
Media & Entertainment — Radio broadcasting, fight sports syndication, television networks
Consumer Brands — Major brands across all spectrums
Financial Services — Wealth management, investment advisory, tax relief, banks, credit unions,
Nonprofit & Advocacy — Addiction education, faith-based organizations, community programs

What Makes My Copywriting Different

I Write For Humans, Not Algorithms
Yes, I understand SEO. But I never sacrifice clarity or persuasion for keyword density. If the copy doesn’t connect with a human reader, the rankings don’t matter.
I Write For Skeptics, Not Fans
Most marketing copy assumes the reader is already interested. I assume they’re busy, skeptical, and one click away from leaving. My copy earns attention.
I Write For Outcomes, Not Outputs
Clients don’t need “a landing page.” They need more leads, more sales, more revenue. I write the copy that delivers the outcome.
I Test, Measure, and Iterate
A 39% direct-mail response didn’t occur in the first draft. Great copy is rewritten copy.

30 Years of Writing Copy That Drives Revenue

I’ve been writing copy that generates phone calls, form fills, ticket sales, patient admissions, and revenue since the early 1990s—before “content marketing” was a phrase, before Google existed, before anyone knew what a “conversion funnel” was.
Early Career: Wrote for major consumer brands at agencies (automotive, consumer goods, professional services, alcohol, state lotteries, politics, healthcare, non-profits, entertainment).
20 Years in Broadcasting: Marketing executive at Fortune 500 media companies (Clear Channel, CBS Radio, Greater Media), managing multi-million dollar campaigns.
12+ Years as Independent Writer: Building businesses through direct response copy—from eight-figure addiction treatment centers to local healthcare practices.
The difference: I don’t write from theory. I write from testing what actually converts in real markets with real money.

Test Me Before You Trust Me

Before you pay a dollar, I’ll write something specifically for your business.
Here’s what you get:
1. One Complete Piece of Copy (Your Choice)
Email sequence • Landing page • Ad set • Sales page • Product description • Video script
Written. Delivered. Ready to deploy.
2. Custom Buyer Psychology Brief
What your ideal customer fears • What they want • What makes them buy vs. keep researching • The exact language they use
3. Audit of Your Current Website Copy
The “Belief Gap” between what you think it says vs. what prospects receive • Specific rewrites that fix conversion leaks • Why it’s not working
No payment required. No credit card needed. Just proof.

What Clients Say

Kelly J: “Don MacLeod is the KING of great ideas. With Don’s help, I developed many programs that generated revenue for my company and results for my clients!”
Jim H: “Don is the epitome of a results-driving, exponential growth-oriented Marketing Machine.”
Harry L: “Don is innovative and plays to win.”