You hired Sarah because she closed $2.4M in sales last year at her previous company. Within three months at your firm, she’s updating you twice daily, writing call recaps after every client conversation, and justifying her approach before making routine decisions. Last week she resigned. Exit interview reason: “pursuing other opportunities.” Real reason: you micromanaged … Read more
You’ve probably spent $50K, $100K, maybe more on marketing that didn’t work . Agencies that promised results and disappeared. SEO that moved nothing. Ads that said the same thing as everyone else . And the question that wakes you up at 3 a.m.: Is any of this working? Not “Are we getting clicks?” — you … Read more
The stock market’s doing its best impression of a cardiac event. War’s grinding on. Inflation’s making everything cost more while your revenue stays flat. Housing market’s teetering. Unemployment’s creeping up. And every business owner you know is in full panic mode — slashing budgets, freezing hiring, and praying they make it to next quarter. Fine. … Read more
Each and every day, as we build our businesses, we all know the key to a successful presentation is selling a product to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and having customer loyalty in the sales process. … Read more
Fantastic copywriting is wonderful salesmanship in print. That line keeps coming back because it refuses to be clever. It’s practical. It points at a job that either gets done or doesn’t. When it works, it works the same way a good salesperson works: by figuring out what the person across the table actually wants, then … Read more