You’ve probably spent $50K, $100K, maybe more on marketing that didn’t work . Agencies that promised results and disappeared. SEO that moved nothing. Ads that said the same thing as everyone else . And the question that wakes you up at 3 a.m.: Is any of this working? Not “Are we getting clicks?” — you … Read more
The stock market’s doing its best impression of a cardiac event. War’s grinding on. Inflation’s making everything cost more while your revenue stays flat. Housing market’s teetering. Unemployment’s creeping up. And every business owner you know is in full panic mode — slashing budgets, freezing hiring, and praying they make it to next quarter. Fine. … Read more
Every year in the fourth quarter, I chat with several business owners to review their marketing plans for the upcoming year. The first shock? Most didn’t have a marketing plan at all. The second shock? Those who did were making the same fatal mistake. Their ads were nothing but bullet-point lists of services. Dry facts. … Read more
The Power of Word-of-Mouth Marketing in 2026 – Why the Oldest Marketing Strategy Still Dominates In the chaotic world of modern marketing, one strategy consistently outperforms everything else: word-of-mouth marketing (WOMM). It’s the organic buzz every business craves—the kind of authentic endorsement that can launch a product from obscurity to category dominance overnight. Think about … Read more