“Before You Hire a Marketing Agency, Let Us Create $550 of Real Marketing Work — Free.”
✓ Custom Buyer Profile ($350 value)
✓ Website Audit ($100 value)
✓ Ready-to-Run Ads ($100 value)
A custom buyer profile for your website. A website audit. A ready-to-run ad. Real deliverables you can use—whether you ever hire us or not. No pitch meeting. No contract. No catch.
COMPLIMENTARY
Yours to keep. Yours to use. No strings attached.
Every Agency Asks You to Pay Before You See the Work
Sign the retainer. Wait 90 days. Hope for the best.
That’s the standard agency model. You spend thousands before you see a single deliverable. By the time you realize the work is generic, the contract’s half over and your budget is gone.
Because they skipped the foundation. They never learned who your patients actually are, never audited what your website communicates, and never tested a single message before scaling your ad spend.
We do it backwards. We do the work first. You judge the quality. Then you decide if you want more.
Why Would We Do This Work At No Cost?
Because we’re confident in what happens next.
When you see a Buyer Profile that describes your patients better than you can, a website audit that names problems you felt but couldn’t articulate, and an ad that sounds nothing like the generic copy you’ve been running—you’re going to want the rest.
Not because we pitched you. Because the work spoke for itself. That’s the whole strategy.
Three Deliverables. Zero Cost. Zero Obligation.
Every piece is custom-built for your practice, market, and competitive landscape. Not templates. Not automated reports. Real strategy work you can act on the day you receive it.
Custom Buyer Profile for Your Website
Your website talks about you. Your patients don’t care about you—not yet. They care about their problem, their fear, and whether you understand what they’re going through.
We build a detailed profile of who’s actually searching for your services: what triggers the search, what they’re comparing, what makes them book, and what makes them click away. This document tells you exactly what your website should say, in what order, and why—based on how real patients in your market actually make decisions.
You’ll finally see the gap between what your site says and what patients need to hear before they’ll pick up the phone.
Website Audit
Your website has 8 seconds to pass or fail. Most practice sites fail within the first 2.
This isn’t a software-generated SEO score. We walk through your site as a prospective patient would and document every place where confusion, distrust, or friction undermines conversion. We identify your Belief Gap—the disconnect between what you want patients to believe and what your website actually communicates.
Specific problems. Specific fixes. Priorities ranked by what moves patients to book.
One Static Ad or 5 Google Search Ads
Most agencies talk about ads. We build one and hand it to you.
Option A: One Static Display Ad
A ready-to-deploy visual ad designed from your Buyer Profile—messaging that speaks to what patients actually respond to, not what every other practice is running.
Option B: Five Google Search Ads
Five complete Google Search ad variations—headlines, descriptions, and keyword targeting—designed to capture patients at the exact moment they’re searching.
Run them yourself. Hand them to your current agency. Or let us run them for you. The work is yours either way.
Here’s What You Do With These Three Deliverables
Use the profile to rewrite your site
Fix your website with the audit
Or we can do all of it for you
Why We Do This
The Work Is the Pitch. That’s the Whole Strategy.
You’ve been burned before. I know exactly why.
Most agencies work with 5, 10, sometimes 20 practices in your category at once. The same copywriter writes your ads and your competitor’s ads. Same keywords. Same “best practices.” Same empty promises.
I don’t need to convince you I’m different. I need to show you I’m different. That’s why the Test Drive is free.
When the Buyer Profile nails your market better than anything you’ve seen, when the audit names problems you’ve felt for years but couldn’t articulate, when the ad copy sounds like a real human wrote it for your specific practice—you’ll know.
No pitch required. The deliverables do the talking.
Simple. Fast. Complimentary.
Claim Your Spot
Complete a brief intake form. Takes 10 minutes. We only accept 10 per month—and only one per specialty per area.
We discuss your practice, your goals, and your frustrations. I need to understand your situation before I can build anything worth using.
Buyer Profile. Website Audit. Your ad(s). Custom work, not templates. Yours to keep no matter what.
Run the ads yourself. Rewrite your website. Fix the audit findings. Or ask us to handle it. Your deliverables. Your decision. Zero pressure.
This Was Built for Practice Owners Who Are Done Guessing
Your Competitors Won’t Wait. Your Patients Can’t Find You.
The practices dominating your market aren’t luckier than you. They just stopped guessing first. This is where that starts.
Buyer Profile + Website Audit + Ad Creative — Yours to Keep
Looking for the Catch? Here It Is.
We’re betting that when you see what we produce—custom work, built specifically for your practice, with strategy behind every word—you’ll want the full version. The 10X Buyer Profile. The complete marketing system. The implementation.
That’s the catch. We’re that confident. And if you take the deliverables and never call us again? Then we completed $550 in free work for someone who needed it. We’ll sleep fine.
Before You Decide
We’re betting on our work. When you see the quality of the Buyer Profile, the specificity of the audit, and ad copy that sounds nothing like what you’ve been running—we believe you’ll want the full engagement. If you don’t, you keep everything. No pitch. No follow-up pressure. No guilt trip.
Actually free. No credit card required. No “free trial” that auto-charges. You get three deliverables; they’re yours, end of transaction. If you want to discuss working together after reviewing them, that’s entirely your call.
Absolutely. The static ad comes ready to upload to Facebook, Instagram, or any display network. Google Search ads include headlines, descriptions, and keyword targeting that you can paste directly into Google Ads. You don’t need us to deploy them.
The Test Drive profile covers who your patients are, what they search for, what makes them book, and what your website needs to say. The full version goes 10X deeper—complete submarket segmentation, emotional trigger mapping, objection sequencing, belief architecture, and competitive positioning. The free version is the sample. The full version transforms your entire marketing strategy.
Then you’ll be handing your next agency a better strategic direction than they’d produce on their own. Honestly, that’s still a win for your practice. And you’ll have a baseline to measure whether their work meets the standard you just saw from us.
I do. Don MacLeod. 30+ years of marketing experience, including 20 years as a media executive at iHeartRadio, CBS Radio, and Greater Media. You get the person with the experience—not someone interpreting my strategy secondhand.
7-10 business days after our strategy call. Real work takes real time.
P.S. — I only work with one practice per category per area.* When you’re in, your competitors are locked out. The Test Drive is the first step toward that exclusivity. Once your category is claimed in your area, it’s gone.
P.P.S. — Here’s the question that should keep you up tonight: Why do healthcare practices that master the most difficult skills in the world—healing human bodies and minds—struggle with something as simple as being found by people who need their help? The Test Drive answers that for your practice. Free. Claim your spot →