competitive advantage

Marketing During Economic Chaos — While Your Competitors Hide

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The stock market’s doing its best impression of a cardiac event. War’s grinding on. Inflation’s making everything cost more while your revenue stays flat. Housing market’s teetering. Unemployment’s creeping up. And every business owner you know is in full panic mode — slashing budgets, freezing hiring, and praying they make it to next quarter. Fine. … Read more

The Power of Storytelling Destroys Competition

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Each and every day, as we build our businesses, we all know the key to a successful presentation is selling a product to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and having customer loyalty in the sales process. … Read more