content marketing

The Power of Storytelling Destroys Competition

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Each and every day, as we build our businesses, we all know the key to a successful presentation is selling a product to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and having customer loyalty in the sales process. … Read more

Copywriting: 7 Techniques To Trigger Emotions

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Fantastic copywriting is wonderful salesmanship in print. That line keeps coming back because it refuses to be clever. It’s practical. It points at a job that either gets done or doesn’t. When it works, it works the same way a good salesperson works: by figuring out what the person across the table actually wants, then … Read more