There’s a problem happening in SEO right now. Companies are using AI to produce more content than ever. Blog posts are being churned out at unprecedented speed. Marketing calendars are full. Publishing schedules are packed. But most of it doesn’t rank anywhere. Why? Because AI writers usually don’t understand search data. They guess topics. They … Read more
Fantastic copywriting is wonderful salesmanship in print. That line keeps coming back because it refuses to be clever. It’s practical. It points at a job that either gets done or doesn’t. When it works, it works the same way a good salesperson works: by figuring out what the person across the table actually wants, then … Read more
Every year in the fourth quarter, I chat with several business owners to review their marketing plans for the upcoming year. The first shock? Most didn’t have a marketing plan at all. The second shock? Those who did were making the same fatal mistake. Their ads were nothing but bullet-point lists of services. Dry facts. … Read more