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Google Ads

You’re Not Competing For Clicks Anymore. You’re Competing To Be Remembered By AI.

April 9, 2026 by Don MacLeod

Your Google Ads Didn’t Break — The Game Just Changed Without Telling You Your paid search campaigns didn’t suddenly get worse. The system around them changed. CPCs are up. CTRs are down. Conversion rates aren’t what they used to be. And most teams are responding the same way: Optimize more. Test more. Push harder. But … Read more

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