storytelling

The Power of Storytelling Destroys Competition

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Each and every day, as we build our businesses, we all know the key to a successful presentation is selling a product to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and having customer loyalty in the sales process. … Read more

Stop Listing Features. Start Telling Stories.

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Every year in the fourth quarter, I chat with several business owners to review their marketing plans for the upcoming year. The first shock? Most didn’t have a marketing plan at all. The second shock? Those who did were making the same fatal mistake. Their ads were nothing but bullet-point lists of services. Dry facts. … Read more